ISO 20252:2019 Market, opinion and social research, including insights and data analytics, Vocabulary and service requirements
ISO 20252:2019 Market Research Certification for Saudi Arabia
ISO 20252:2019 establishes the global standard for market, opinion, and social research organizations in Saudi Arabia, defining requirements for ethical data practices, methodological transparency, and reliable insights aligned with standards and Saudi Arabia's General Authority for Statistics (GASTAT) regulations. This certification ensures research services support evidence-based decision-making for Saudi Vision 2030 initiatives.
Core Requirements for Gulf Research Organizations:
Methodological Integrity: Implement research designs compliant with survey protocols
Ethical Compliance: Adhere to Saudi PDPL regulations
Process Transparency: Document methodologies for Saudi social impact studies
Quality Assurance: Establish verification procedures for data from Saudi consumer panels
Strategic Applications in KSA:
Public Policy Research: Support economic diversification analysis
Commercial Insights: Market studies for retail developments and Riyadh economic zones
Social Impact Measurement: Community needs assessments across governorates
Data Analytics: Tourism trend research for Saudi Red Sea Authority
Certification Benefits:
Regulatory Acceptance: Meet Saudi GASTAT reporting standards
Client Confidence: Secure contracts with Saudi Vision 2030 implementation teams
Cross-Border Recognition: Enable GCC research partnerships through mutual accreditation
Operational Consistency: Standardize multi-wave studies across Saudi markets
Cultural Compliance: Demonstrate respect for Saudi regional norms
KSA Implementation Priorities:
- Questionnaire Design: Culturally appropriate instruments for Saudi respondents
- Data Collection: Mobile survey systems for remote communities
- Quality Validation: Adopt data verification protocols
- National Vision Alignment: Connect research to Saudi Vision 2030 KPIs
Sector-Specific Implementation:
Government Research: Census operations under Saudi GASTAT oversight
Healthcare Studies: Patient satisfaction research complying with regulations
Tourism Analytics: Visitor experience tracking for Saudi Red Sea Project
Retail Insights: Consumer behavior monitoring in Riyadh Boulevard
ANS Certification Process:
- Gap Analysis: Review against Technical Specifications
- Certification Audit: Conducted by assessors with Gulf research experience
- Surveillance: Annual review of fieldwork quality controls
Regional Research Challenges Addressed:
- KSA: Large-scale survey implementation for gigaprojects
- Shared: Cultural sensitivity in conservative communities